Somewhere in your office you may well have a business plan.
Even better, you may have a marketing plan!
If you do does it include your networking activity?
If you don’t know where you are going with your networking how can others help you?
The second of our '10 tips for building business with the effective use of offline & online networks' is develop a plan.
Answer the following:
- what is your target market?
- what are the problems you solve for them?
- how much business are you looking to generate via word of mouth?
- how much time can you devote to your networking activities?
Identify others likely to have access to your target market
- how do you get to know them?
- how can you help them achieve their goals?
When you can answer these questions you are have the basis of a networking plan which you can begin acting on right away.
Good Networking!
Dave Clarke
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