I noticed on the BBC website that today is World Storytelling day. You often hear the expression 'people buy people' and illustrating your introduction with a story is a very useful aide in business networking. A quick story can give meaning to the information you are trying to convey.
For example I was talking with a member of NRG in London last week about the importance of building trusted relationships and how that can take time. He said that's so true and described how, almost imperceptibly, over the course of six or seven months he had built a pipeline of new business worth about £250,000.
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