I spotted that headline in a recent Ecademy Blog by Ivan Misner. It's a great headline and a worthwhile read.
It got me thinking too. Like many things networking is a simple process, but not easy to do. I am reminded of a quote from Bob Burg:
"All things being equal, people will do business with, and refer business to — those people they know, like and trust."
Business Networking is about finding other business people that operate in similar markets to you and building relationships to earn that trust. One thing that makes it easy is finding those networking groups where those people already are.
Good Networking!
Dave Clarke
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