In a recent 121 meeting with a member of NRG-networks in London I was explaining the idea of a networking inner circle. Probably about 6 or 7 close relationships with business people who provide complementary services to yours in similar markets. By meeting regularly to share experiences, support and contacts you can quickly build a very powerful and regular source of well qualified referrals.
We discussed how to formulate a networking strategy to build this close network. It involved much more clarity around networking objectives and key messages.
Towards the end she said "That's just like channel marketing. I understand that completely!"
Good Networking!
Dave Clarke
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