I was interviewed a couple of month's ago for Richard White's Accidental Salesman Club.
The theme of the interview was "Getting your network to sell for you".
Richard wrote, "Everyone in selling knows that receiving qualified and personal referrals from a trusted contact makes selling so much easier. But what does it take for your network of contacts to be prepared to make those connections for you?" In the interview I explained the effort and activities required in order to get people to recommend your products and services to their best contacts.
You can listen to and download the interview at http://www.theaccidentalsalesman.com/daveclarkev4.mp3
Good Networking!
Dave Clarke
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