You know that most people you meet at Business Networking will not be your customers so it follows that Networking for Advocates rather than customers is a much more effective strategy. One aspect of this strategy is building relationships. Another is finding ways of building your reputation as an expert or leader in your field.
Chris Bose is a great exponent of sharing his knowledge freely when networking as a way of building his reputation. He sometimes does this by speaking at seminars during NRG Business Networking Events. He told me today that he had just received a valuable enquiry via someone who had seen him speak at a seminar a few months ago.
How are you demonstrating your expertise to your Network?
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