Getting in front of the right people at the right time

Many people in business networking often say that they have no problem selling. Their biggest problem is getting in front of the right person. I feel they often need to add something else. It is not just getting in front of that person, but doing it at the right time.

Business to business and professional services are usually bought when someone has a problem or issue they need to solve. You need to have a very good idea of these problems and issues within your target market. The critical thing then is to educate your network with the signs that identify someone with those needs. They can then advocate you and your services to the right people AND at the right time.

Good Networking!
Dave Clarke
Get 7 networking secrets for business success

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business networking | business networking events | business networking podcast

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A simple way of helping

Have you ever listened to someone introduce their business at a networking event and thought to yourself "I have no idea what that means"? It happens a lot, but most of the time that person will be unaware that they are not communicating effectively.

Whenever it happens I am reminded of a scene from the film, "I, Robot". In this scene Dr Calvin (played by Bridget Moynahan) was asked by Detective Spooner (played by Will Smith) “What do you do?”

She replied "My general fields are advanced robotics and psychiatry although I specialise in hardware to wetware interfaces in an effort to advance our anti-amorphisation project.”

He clearly had no clue what she was talking about and asked again, “So what exactly do you do?"

She replied, “I make the robots seem more human.”

The next time you hear someone and have no real idea what they mean you can help by asking them some questions to find out exactly what they do and who for.

Then suggest that they might want to use the simple version next time.

Good Networking!
Dave Clarke
Get 7 networking secrets for business success

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business networking | business networking events | business networking podcast

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