Networking has never been more important

Yesterday I answered the question from small business marketing expert Rod Sloane, "Is Networking still relevant in 2009?". The answer I gave was based on my own experience so it was nice to find some supporting evidence from Neilsen's Global Online Consumer Survey. They found that ninety percent of the 25,000 consumers surveyed noted that they trust recommendations from people they know. The following table summarises their findings:



Building positive word of mouth has, indeed, never been more important.

Good Networking!
Dave Clarke
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