Offline still most important for Word of Mouth

A couple of years ago in 'Word of Mouth: The real action is offline' I wrote about research from the Keller Fay Group revealing that 72% of all word of mouth interaction took place face-to-face.

A recent report from Mintel finds people still prefer real-life recommendations to online.

So while Social Media and Social Networks are becoming increasingly important in maintaining and building relationships don't forget to focus on the offline.

Good Networking!
Dave Clarke
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