In a world of thousands of suppliers Word of Mouth is essential

At a recent seminar before a London NRG-networks lunch author Grant Leboff was explaining how sales & marketing have changed.

To illustrate the impact of the Internet he talked about how things were beforehand. In the world of business to business products & services if you needed something you probably had a choice of 2 or 3 local suppliers. You probably saw them all before making your purchase decision and relied on personal recommendations to help in your decision.

Now that you have a choice of thousands on the Internet how do you decide which one to use?

You cannot possibly see them all.

Are you like the seminar audience?

They said they rely more than ever on the recommendation of a trusted contact.

So in this world of enormous choice Word of Mouth is more important than ever.

Good Networking!
Dave Clarke
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