A networking system gives predictable results

If you have set objectives for your networking then you can quantify the actions you need to undertake to achieve your results. This simple mindmap shows a four step networking system. The ultimate goal of this is getting other business people to recommend and advocate you. After all that is what networking is all about for many people.



1. Target Market
Identify the people you are trying to reach with your products or services. More in a previous entry, 'How to identify your typical customer' and this podcast, 'Your target market – Who is your right person?'

2. Proposition
This podcast, 'How to explain what you do', gives you some advice on how you can always answer quickly, confidently and effectively when someone asks, “What do you do?“.

3. Inner Network
This podcast, 'How to focus on the right people when networking', explains how to concentrate on building your Inner Network. Build close relationships with others who provide a complementary service to the same target market as you. This will help your networking to become a regular and reliable source of new business.

4. Advocates
This podcast, 'How to motivate your network to advocate you', explains how to set about motivating others in your Inner Network to advocate you.

Good Networking!
Dave Clarke
Get 7 networking secrets for business success

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