Getting to know you

I have written and spoken before about people referring business to people they know, like and trust. Maybe this is in the wrong order and it should be like, know & trust. Many of us make an immediate judgment about liking someone or thinking they like us! The knowing and trusting bit takes longer, but sometimes it is assumed quickly and disappointment follows.

Many people seem to think that attending one meeting with people is enough. You do not generally get results after one networking meeting, but after a series of interactions when you really get to know someone.

You get to know someone by meeting them regularly & by engaging in conversation with them. Regular attendance at a networking group is a great way of building up a good number of relationships where people get to know each other. At the appropriate time it becomes natural to take some of these a little further. Then you can find and agree things that build the trust you need for a long lasting and mutually beneficial business relationship.

Good Networking!
Dave Clarke
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