Just found this post from Phil Parr of the branding agency twentyfive on Ecademy; "Hey this networking stuff really does work...."
Phil said, "After 18 months of hard networking, doing the lunches, going to the breakfasts, making time for 1-2-1 meetings and presenting seminars, I am finally starting to get referrals in to companies that are not only right in terms of size and turnover but are ready to do the serious deep level branding that we do!
I have to admit to a bit of a crisis in confidence a couple of months ago - I even thought of cutting right back on the activity (it just seemed like so much effort with no reward) but I stuck in there and it's proved to be the right decision.
So all you people out there who may be wavering - here's my advice: Stick it out, it may take some time, but the referrals are out there."
Phil's absolutely right. It does take time to build relationships and your reputation, but that's where it pays off. I suspect if all he had been doing were the meetings then he would still be waiting.
Good Networking!
Dave Clarke
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