Many people see the start of networking as an exchange of business cards at a networking event and the end as a business referral. If you focus on building relationships the benefits are much greater than a series of one off transactions.
One benefit that I often see is increased confidence. I was reminded of this whilst I listened to a 10 minute presentation at a business networking lunch yesterday. The speaker would not have volunteered had she not been amongst friends that she had got to know over the last couple of years.
I saw a great 10 minutes last year from someone who confessed that he found it difficult to engage in a conversation when he first started networking. Seven months later he delivered a presentation that people still talk about.
Good Networking!
Dave Clarke
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